A lead is any potential customer who is directly or indirectly interested in your product or service. Each lead is unique. Each of them has its own needs and motives. They are at different stages of making a purchase. You need to know the degree of lead warming up to…

The human body knows exactly when to eat or sleep. We don’t have to ask ourselves every time, «Are you hungry?». A signal received at the right time, without prior request. Webhooks work in the same way. Let’s look into the subject: what it is and what advantages it brings. Webhook is the easiest way to communicate …

Entering the market blindly with a new product is a risk for a company. If you encounter a strong player there, the whole business plan will probably collapse and losses will follow. Even if your business has been operating for a long time, you shouldn’t underestimate existing competitors. The only…

Influencer marketing has become a popular choice nowadays. As more and more businesses value their public image, influencers have done great things to close the gap between the customer and the business. Instagram, YouTube, and even Facebook have become robust platforms for expanding your brand. Today, we’ll be discussing the…

Communication with customers is one of the top-priority tasks for companies. Timely notifications of promotions, order delivery or changes in plans is a must-do for businesses to have loyal customers and receive positive feedback. …

Ever since sending the first SMS in 1992, the technology has grown globally and has become a marketing tool: five billion people around the world send and receive text messages. Despite new promotion and communication channels, short text messages continue to serve its purpose. The open rate of short text…

More than 90% of users notice a call to action (CTA) when reading a headline. The right marketing content always includes a call to action that pushes a potential customer through the sales funnel. However, according to statistics, there’s no CTA on 70% of websites of small B2B businesses. It’s…

Today, there’s a lot of buzz going around NFT. It’s the word of 2021 according to Collins dictionary. And the popularity of the technology will continue to grow. The NFT market size reached $25 billion in 2021. …

Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data. Lack of necessary information about target audience results in loss of money. Businesses that personalize communication with their customers using data have ROI 5–8 times higher. …