More than 90% of users notice a call to action (CTA) when reading a headline. The right marketing content always includes a call to action that pushes a potential customer through the sales funnel. However, according to statistics, there’s no CTA on 70% of websites of small B2B businesses. It’s…

Today, there’s a lot of buzz going around NFT. It’s the word of 2021 according to Collins dictionary. And the popularity of the technology will continue to grow. The NFT market size reached $25 billion in 2021. …

Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data. Lack of necessary information about target audience results in loss of money. Businesses that personalize communication with their customers using data have ROI 5–8 times higher. …

The Internet has given marketers a variety of tools to attract new customers and retain old ones. One of the most powerful among them is marketing automation software. The advent of CDP has brought the work with client data to a new level. …

Marketing is a broad field that includes a variety of directions, each of which has advantages and disadvantages. Due to the active development of the field, there is always something to add to the list that already includes dozens of types of marketing. Types of marketing that have proven effective…

There are dozens of stereotypes about marketing automation. One of them is that it will make your business flourish without much effort from marketers. The main misconception about marketing automation is that it will launch a system that will do everything by itself and bring in leads effortlessly. …

Metaverse is one of the main words of 2021 according to Collins. Despite its popularity in the media and the peak number of search queries in 2022, a lot of people do not know what this word means. …

If you want to understand whether people like your website or not, look at how much time they spend there. Short sessions are often caused by low-quality content, slow site speed, unattractive design, a mismatch in expectations, technical errors, etc. …

What is the current state of your marketing? Which channels bring in new customers? Which ones should be abandoned? Is your investment in marketing paying off? End-to-end analytics will answer these questions. It collects and integrates customer journey data from all channels into a single window. Incompetent picture of marketing…