In email marketing, it’s essential to not only craft attention-grabbing subject lines but also to conclude your communication effectively. An email signature is a component that fosters trust in your brand, simplifies customer interaction, and even promotes products and services. …

Mobile apps are a popular way to conduct essential marketing communications with customers, but their development can be costly and time-consuming. Hence, an alternative emerged in the form of Progressive Web Apps (PWAs), a technology that Microsoft began developing in 2000. …

75% of customers choose companies that offer them bonuses. Additionally, 43% of the audience spends more money on brands to which they are loyal. Therefore, developing a loyalty program is a crucial aspect of marketing in various businesses. …

Customers love discounts and often subscribe to brand newsletters to not miss out on lucrative offers. Companies are well aware of this and periodically organize promotions to boost sales, draw attention to new products, or re-engage subscribers. Promotional email campaigns are used in both regular and situational marketing campaigns, covering…

Have you ever faced the disappointment of readers unsubscribing from an email newsletter you spent almost the entire workday preparing? This kind of frustration is like a teacher losing your perfectly written exam paper. Losing valuable contacts can be disheartening, but don’t let it shake your confidence. …

According to statistics, 20-40% of webinar participants become qualified leads — potential brand customers. Online events have long been working in marketing: they expand the audience and attract new buyers. Through webinars, not only do they educate users, but they also build marketing communications. Online events have their advantages over…

Video content is currently at the peak of its popularity and is projected to remain relevant for a long time. By 2023, the number of viewers of this format is expected to reach 3.5 billion. Horizontal and vertical videos have already been integrated into almost all marketing channels. The world’s…

To reach a wider audience, brands utilize various marketing channels. Ignoring social media for promotion means missing out on a huge potential audience. In early 2023, 4.7 billion people were using them, and this number continues to grow. That’s why every ambitious marketing strategy includes a plan for SMM promotion…

How much do email campaign mistakes cost? According to statistics, every dollar spent on email marketing yields a return of $40. Let’s assume that an email was sent with an error, such as a non-functional link to the promoted campaign page. …